We sit at the intersection of
RevOps and Enablement.
That's the space nobody owns. That's where the money leaks. And that's exactly where we work.
We noticed something nobody was talking about.
Every B2B SaaS company over $10M ARR eventually builds two things: a RevOps function (to manage the tech stack and process) and an Enablement function (to train the team and build content). Two teams. Two budgets. Two sets of priorities. And nobody responsible for making sure they actually work together.
The result is predictable: RevOps builds a pristine CRM and perfect process maps. Enablement builds onboarding programs and content libraries. But the rep in the field doesn't know how to use the CRM to sell, and the content doesn't map to the actual stages reps navigate. The system says one thing. The people do another. And revenue leaks through the gap.
We've spent over a decade inside high-growth SaaS companies — building RevOps infrastructure, standing up enablement functions, and designing the connective tissue between them. We've seen what happens when the two functions align (revenue compounds) and what happens when they don't (everything gets harder).
Orenda exists to sit in that gap. Not as a RevOps consultant. Not as an enablement trainer. As a revenue architect who designs the system AND ensures your people can use it. One architecture. One outcome. No gap.
How we think about the work
Design the system and the interface
We don't just build the machine or just train the drivers. We design both — and more importantly, how they connect. That's where everyone else stops.
Measure in revenue, not activity
Training hours, content created, dashboards built — none of it matters if revenue doesn't move. Every recommendation has a financial model behind it.
Diagnose before prescribing
We don't walk in with answers. We walk in with questions. The diagnosis is the most important part of the engagement — and it's where most firms skip.
Build systems, not dependencies
Our job is to install something that works without us. If you need us forever, we've failed. Every engagement includes a sustainability and transition plan.
Stay small, go deep
We take a limited number of engagements at any given time. This isn't a scale play — it's a depth play. Every client gets our full attention.
Tell the truth
If the gap isn't the problem, we'll say so. If the problem is bigger than what we can fix, we'll say that too. Trust is built on candor, not on billable hours.
You have the pieces. They just don't fit.
B2B SaaS, $10M–$200M+ ARR, Series B through public
Have a RevOps function and an enablement function — but they don't connect
Hiring 10+ reps/year and watching quota attainment decline as you scale
Have executive sponsorship to fix the underlying architecture
Want measurable revenue outcomes, not training deliverables
Recognize the gap between systems and people is the problem
We're selective about who we work with
because depth requires focus.
If this sounds like your situation, let's talk.
No pitch. No pressure. Just clarity on what's leaking and what it costs.