We sit between your systems
and your sellers.
Two services. One mission: close the gap between how your revenue engine is built and how your people actually use it.
Revenue Leak Diagnostic
Find the disconnect. Quantify the cost. Know exactly what to fix.
What It Is
A full-spectrum audit of your entire revenue engine — not just the tech stack, not just the team, but the gap between them. Most diagnostics look at systems OR people. Ours looks at how they connect (or don't). The deliverable is a financial model of exactly what's being lost and a prioritized action plan to recover it.
What We Examine
System Architecture
CRM data quality, tool utilization, process documentation, handoff design, reporting fidelity. Is the machine built to produce the outcomes you think it is?
People Enablement
Onboarding structure, certification rigor, manager coaching cadence, content utilization, skill development. Can your team actually execute what the system demands?
The Gap Analysis
Where do processes break in the handoff between teams? Where does content exist but nobody uses it? Where does CRM data exist but reps don't trust it? This is where the money leaks.
Revenue Impact Model
Every gap gets a dollar figure. Slow ramp, broken handoffs, content waste, tool underutilization — quantified. You'll know exactly what fixing each gap is worth.
Who It's For
B2B SaaS companies between $10M–$200M+ ARR that know something is leaking but can't pinpoint exactly where or how much. You have a RevOps team. You have an enablement team. But the two operate in separate universes — and revenue is the casualty.
What You Walk Away With
- A quantified revenue leak model — every gap with a dollar figure attached
- A prioritized action plan ordered by financial impact, not ease of implementation
- A system architecture map showing where RevOps and Enablement should connect
- Executive summary built for board-level presentation
- Option to continue into Fractional Head of Revenue Strategy engagement for implementation
Fractional Head of Revenue Strategy
Senior revenue architecture leadership — without the full-time hire.
What It Is
A senior revenue architect embedded in your leadership team 2–3 days per week. We own the connective tissue between RevOps and Enablement — designing the systems, training the teams, and ensuring they stay aligned as you scale. This is not a consultant who sends a deck and disappears. This is an operator who builds the function inside your organization.
What This Role Owns
Revenue Architecture
Design the integrated system that connects your CRM, sales process, content framework, and coaching cadence into one coherent operating model.
Enablement Infrastructure
Build onboarding programs, certification frameworks, competitive intelligence programs, and content architectures that your team will actually use.
Cross-Functional Alignment
Bridge the gap between Sales, Marketing, CS, and Product — ensuring the handoffs between teams are designed, not improvised.
Measurement & Board Reporting
Stand up the dashboards and reporting cadence that gives leadership visibility into enablement ROI and revenue system health.
Fractional vs. Full-Time Hire
Full-Time VP of Enablement
- 3–6 months to hire
- $250K–$350K fully loaded
- 6–9 months to build the function
- 12+ months to measurable results
- 50%+ of first-year hires don't work out
Orenda Fractional
- Start within 2 weeks
- $15K–$25K/month (no benefits, no equity)
- Working system in 90 days
- Measurable results in one quarter
- Transition plan included when you're ready to hire
Who It's For
Series B–D companies scaling past $10M ARR who need senior revenue architecture leadership now but aren't ready for a full-time hire — or want to validate the function before committing to one. Also for companies who've tried hiring this role and watched it fail because they hired a trainer when they needed an architect.
How It Ends
Fractional engagements are designed to end. By month 3, you have a functioning revenue architecture. By month 6–9, your team is running it. By month 12, we've either transitioned to a full-time hire (whom we help you recruit and onboard) or scaled back to strategic advisory. The goal is never dependency. The goal is a system that works without us.
Diagnose first. Then architect.
Revenue Leak Diagnostic
We find every gap between your systems and your people. You get a financial model of what's leaking and a prioritized plan to fix it.
↓Fractional Head of Revenue Strategy
We embed in your team and build the connective tissue — designing the architecture, training the team, aligning the functions.
↓Transition
We hand off a working system to your team — or help you hire the right person to run it. You keep the revenue engine. We step back.
Some clients start with the Diagnostic and never move to Fractional. Others bring us in as Fractional from day one and we run the Diagnostic as the first 2 weeks. Both paths work. What matters is that the system and the people end up speaking the same language.
Questions we hear often
How do I know if I need the Diagnostic or the Fractional engagement?
If you can feel the problem but can't quantify it — start with the Diagnostic. If you already know where the gaps are and need someone to close them — go Fractional. Not sure? We'll tell you on the strategy session. We don't sell you what you don't need.
What makes this different from hiring a RevOps consultant and a sales trainer?
RevOps consultants optimize systems. Sales trainers optimize people. They don't talk to each other. We do both — and more importantly, we design the interface between them. That's the part everyone else misses. That's where the money is.
How quickly can we see results?
The Diagnostic delivers a quantified model in 6–8 weeks. The Fractional engagement produces measurable system improvements within 90 days. Our clients typically see revenue impact within one to two quarters — faster ramp times, higher win rates, better content utilization, and fewer failed hires.
What happens when the Fractional engagement ends?
By design, the engagement has an end state. We either transition the function to a full-time hire (whom we help you recruit, interview, and onboard), scale down to strategic advisory (a few days per month), or exit cleanly with a documented system your team can run. We don't create dependency. We build infrastructure.
What size companies do you work with?
B2B SaaS between $10M and $200M+ ARR. Below $10M, you typically don't have enough complexity for the gap to be the primary problem. Above $200M, you usually need a full-time team. The sweet spot is Series B through pre-IPO — companies that are scaling fast enough that the gap between systems and people widens every quarter.
Do you only work with companies that have both RevOps and Enablement teams?
No. Many of our clients have one function but not the other — or neither, and are wondering why their revenue per rep is declining. The diagnostic works regardless of your current structure. What matters is that you recognize the problem is bigger than "hire better people" or "buy better tools."